PAN AM

It begins here

PAN AM, a historic airline in the United States from 1927 until its cease of operations in 1991, was known for being the “Ritz Carlton” of airlines. Now looking to make a strong come back and for that, they will need a next-level user experience for their core digital flow involving the booking and online check-in of flights.

Context

DesignLab Work
May 12th 2020- May 30th

Contributions

User Experience
Visual Design

Collaborators

Marcella Winograd
Tulsi Desai - Mentor

Process

The process for this project inculded the following

Research

Competitive Audit
User Interviews
User Painpoints

Analysis

Persona
Research Plan


Ideation

Research Plan
Site Map
Task Flow
Wire Frame

Design

Branding
Hi-Fidelity
Interactive Prototypes

Feedback

Mentor Critiques
User Testing

Iterations

Iterations
Details Fixing

Handoff

Details Fixing

Research

With an airline that is well known throughout the world, I took interviews into a different approach. Interviewees were male and females who frequent travel and one that has never flown before. One of the major findings was, everyone had something negative to say about their flying experiences and the current airline industry. After conducting these interviews there was a better understanding of my target market and insight into their mindset which allowed me to know what they need and want to be satisfied customers.

Competitor Analysis
Competitor Analysis
Personas

Ideate

After getting a better understanding of my users I began to flesh out their thought process purchasing flights and what the site would need to provide the user needs. Most users will use third party sites but those who are loyal users will go through a site like.

UX Site Map

User Flow

Users are more likely to use a third party site to choose the best price so when coming up with their scenarios and flow, many of the interviewees thought process on purchasing the flights wouldn't be valid for this scenario.

Wire Frames

Design

For design, my thought process was to keep the original look and blend in a bit of a modern touch. With the logo, I contemplated keeping it as is because it's iconic but decided to modernize it and ideate an animated logo.

Logo Exploration

PAN AM STYLE GUIDE

FONT

Logo & Headline FOnt PANAM ORIGINAL FONT

Sub Heading Proxima Nova Alt

Prototypes

Testing

After testing with 6 participants, a lot of the feedback was positive. There was a clear and easy way to navigate the site. Users showed that having two CTA’s to check in was helpful to them having easy access. Some painpoints and comments were users couldnt find whwere to select their seat initlly. They also wanted an option to see flight prices on different days to get the best price. I went back and added these changes to the final result.

Try out the prototype yourself!

Try It

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