Logo | Brand Identity
My clients had been looking to create a brand that would elevate his idea to bring wholesome learning with handmade toys.
My task was to make sure the bran was able to set itself apart and all the while giving a look and feel that evoked a nurturing environment.
We identified key elements where we could improve upon the design and functionality of our space and brand.
We built a brand that could be timeless and could seamlessly work through out all properites.
We simplified the site's initial structure by combining similar information onto single pages and renamed menu items to make the navigation more intuitive.
SciOPS design system aims to make complex information approachable and beautiful. This is achieved through the use of more humanistic elements, such as a serifed typeface and organic animated graphics that infuse the site with life and personality.
The SciOPS logo blends visuals from data and science to represent the vast amount of information collected to bring forth a unified consensus.
Two contrasting typefaces were chosen for both their aesthetic appeal and readability at small scales.
The color palette was derived from ASU’s secondary palette with the hues adjusted to reflect a more sophisticated approach.
For the infograph design, we decided to opt for a style that was minimal yet colorful. Oversized numbers were added to make the graphic quickly scannable.
Three icons were designed and animated to visually represent the process that the SciOPS follows to collect, analyze and share their data.
A photo specific treatment was developed and used on key images throughout the site to create a distinct visual style for the site and darken images so that text could be added on top.