Totessori

A creative and fresh take on children's toys made for Montessori learning

Year

2021

Agency

Freelance

Project Type

Logo | Brand Identity

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Project Overview

A brand unifies natural materials with natural learning.

My clients had been looking to create a brand that would elevate his idea to bring wholesome learning with handmade toys.

Challenge

My task was to make sure the bran was able to set itself apart and all the while giving a look and feel that evoked a nurturing environment.

My Role/Responsibilities

Brand Designer

Analysis

We identified key elements where we could improve upon the design and functionality of our space and brand.

The Design

We built a brand that could be timeless and could seamlessly work through out all properites.

Site Map

We simplified the site's initial structure by combining similar information onto single pages and  renamed menu items to make the navigation more intuitive.

Design System

Simplifying complexity

SciOPS design system aims to make complex information approachable and beautiful. This is achieved through the use of more humanistic elements, such as a serifed typeface and organic animated graphics that infuse the site with life and personality.

Logo

The SciOPS logo blends visuals from data and science to represent the vast amount of information collected to bring forth a unified consensus.

Typography

Two contrasting typefaces were chosen for both their aesthetic appeal and readability at small scales.

Color Palette

The color palette was derived from ASU’s secondary palette with the hues adjusted to reflect a more sophisticated approach.

Information Design

For the infograph design, we decided to opt for a style that was minimal yet colorful. Oversized numbers were added to make the graphic quickly scannable.

Animated Icons

Three icons were designed and animated to visually represent the process that the SciOPS follows to collect, analyze and share their data.

Photography

A photo specific treatment was developed and used on key images throughout the site to create a distinct visual style for the site and darken images so that text could be added on top.

Home Page
Key Features
  • A “web of information” hints to the sites content and draws the user in through connected visuals
  • A navy background instills a feeling trust and intentionally deviates from the white backgrounds typically found on database websites
  • Imagery is treated to both pop and fade into the background to draw attention and create a distinct visual language throughout the site
  • Animated graphics add an additional layer of interest and visually communicate the copy they’re paired with

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