Branding | Product Design
What started as a branding project had bloomed into a product design role. The challenge was taking Google Material Library and transforming the product with a new look and feel, as well as an easy to use tool.
To work in the condfinds of using google material, however we were to brand this product, we needed to work with developers to make it happen.
Logo Design Brand Identity Design System Product Design
The idea was to encapsulate of polar landscapes. Where ideas, intentions, thoughts, are locked away into the frozen depths of the glaciers. Through I created textures and a logo work mark which each letter has a meaning within.
We identified key elements where we could improve upon the design and functionality of our space and brand.
We built a brand that could be timeless and could seamlessly work through out all properites.
We simplified the site's initial structure by combining similar information onto single pages and renamed menu items to make the navigation more intuitive.
SciOPS design system aims to make complex information approachable and beautiful. This is achieved through the use of more humanistic elements, such as a serifed typeface and organic animated graphics that infuse the site with life and personality.
The SciOPS logo blends visuals from data and science to represent the vast amount of information collected to bring forth a unified consensus.
Two contrasting typefaces were chosen for both their aesthetic appeal and readability at small scales.
The color palette was derived from ASU’s secondary palette with the hues adjusted to reflect a more sophisticated approach.
For the infograph design, we decided to opt for a style that was minimal yet colorful. Oversized numbers were added to make the graphic quickly scannable.
Three icons were designed and animated to visually represent the process that the SciOPS follows to collect, analyze and share their data.
A photo specific treatment was developed and used on key images throughout the site to create a distinct visual style for the site and darken images so that text could be added on top.
From there we began to expand Polar’s capabilities and build out new experiences for users in the research and note-taking fields. Unfortunately polar has been put on pause for the next few months but we look forward to the continuation of the project shortly.